How to know if your app is ready for production on Google Play and how to complete the questionnaire
If you're testing your app in a closed test on Google Play, there's a crucial step before moving to the next level: checking the current status of your test and completing the production request questionnaire. Here's a step-by-step guide to help you through the process.
Check the status of your closed test
First, scroll down a bit in the Google Play Console. You should see the current status of your closed test.
- If it's still ongoing, you'll see a message indicating you can't move forward yet.
- Once the test is successfully completed, the “Request Production” button will be enabled. It will look something like this:
If that button is still disabled, be patient. You can only continue with the guide once it's active.
Is the button active? Great! Time to complete the questionnaire
Once the button is enabled, you'll need to fill out a short but important questionnaire. Rushing your answers may lead to Google rejecting your request, which would mean waiting another 14 days to try again.
Keep reading and we'll show you how to answer clearly, thoroughly, and persuasively.
How to answer each question in the questionnaire
How did you recruit users for your closed test?
Helpful example:
“We invited current customers and interested users who had previously signed up via email or surveys. We aimed for diverse opinions to get well-rounded feedback.”
Extra tip: If you recruited through social media, your website, or personal contacts, mention it! Google wants to know your test was real and targeted to genuinely interested users.
How easy was it to recruit testers?
Be honest. Many developers say “very difficult” because finding quality testers isn’t easy without paid services.
What level of engagement did your testers show?
Helpful example:
“Users interacted with most of the available features. They provided consistent and detailed feedback about their experience.”
If you noticed they regularly used the app, explored different sections, or reported bugs, make sure to mention it.
What feedback did you receive and how did you collect it?
Helpful example:
“We received feedback via email, chats, and in-person conversations. They pointed out navigation improvements and minor visual tweaks.”
If you used forms, WhatsApp groups, or even friendly meetups, share that. Using third-party services? That’s also valid.
Who is your target audience?
Describe who will use your app. For example:
“My app is for busy people who need fast and reliable laundry services.”
“Small businesses that need a simple tool to manage their finances.”
What value does your app provide?
Here you should explain what problem your app solves and how it improves your users' lives.
“It lets users order homemade food from their phone in under 3 clicks, saving time and money.”
How many installs do you expect in the first year?
If you don't have solid data, answer with 0–10K installs. It’s safer and helps avoid extra review from Google.
What improvements did you make after the closed test?
Helpful example:
“We fixed loading issues and improved navigation. We also optimized the app to run faster on low-end devices.”
Even if you only made small visual tweaks, mention them. Any change based on feedback counts.
Why do you think your app is ready for production?
Helpful example:
“Our app was developed from a well-tested website. The mobile version was well received during the closed test, and now we want more feedback from real users.”
Show that your app has a solid foundation and you're ready to scale.
Final step: click “Apply”
Once you've completed the questionnaire, just click the “Apply” button located at the bottom right of the screen.
Final recommendations to ensure your success
- Be transparent in your answers. Google values authenticity.
- Save a copy of your responses in case you need to try again.
- Avoid vague or generic answers like “I don’t know” or “everything is fine.”
Reviewed by Mintaki
on
July 22, 2025
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